Is HubSpot still too expensive for a small business? The 2026 answer

Many founders formed their view of HubSpot a few years ago: it starts cheap, gets expensive, takes months to set up and is built for bigger companies. For a lot of small teams that view is now out of date.

What's changed

Starter editions now include far more of what a small team needs on day one: one place for contacts and deals, email and calendar connections, meeting scheduling, simple automation and AI features that log activity for you. The hard part was never the software. It was the setup.

What it costs to get started with us

Setup doesn't have to be an open-ended project. Our CRM Foundation is a fixed £295, and Starter packs for sales, marketing or customer service are priced up front. A typical small team starts at £745 before VAT for Foundation plus one Starter pack. HubSpot's own subscription is separate, and we'll help you pick the right edition.

You can see the full price, including VAT, in our onboarding pack builder before you speak to anyone.

When Starter isn't enough

If you need more automation, sequences or reporting, Professional may be the better fit. We'll tell you honestly, and your onboarding is matched to the edition you buy.

The quickest way to decide

See it working on something that looks like your own business. Our free HubSpot demo is built around how you sell, or read more on HubSpot for small teams.