Useful thinking for making HubSpot work harder
Why Shadow AI is the greatest threat to your B2B revenue infrastructure
Shadow AI occurs when employees use individual AI subscriptions and unapproved tools outside of the official company tech stack to process proprietary data. While these tools often promise immediate…
ReadWhy Commodity AI Content Is a Revenue Risk for B2B Scaleups
Answer Engine Optimisation (AEO) requires brands to provide original, proprietary insights that add new information to the web, rather than merely rephrasing existing consensus. To be recommended by…
ReadWhy Generic AI Content is a Strategy for Invisibility
I have spent the last week reviewing how answer engines like Perplexity and SearchGPT interact with B2B content, and one thing is clear: if you are using AI to simply summarise what already exists, y…
ReadWhy your marketing AI keeps starting from scratch
Your team spends more time briefing and correcting AI than it saves. The problem isn't the AI. It's context.
ReadIs HubSpot still too expensive for a small business? The 2026 answer
Most founders decided HubSpot wasn't for them years ago. Here's what it actually costs a small team to get started today.
ReadHubSpot's New Pricing Model Makes Professional Onboarding More Important Than Ever
HubSpot's October 2026 pricing changes how businesses buy CRM software. Here's why professional onboarding, adoption and usage optimisation now matter more.
ReadYour Business Grew. Did Your HubSpot Grow With It?
Official definitions of a 'small business' are changing. For a founder, this is a prompt to ask: is the HubSpot that got us here ready for where we go next?
ReadIs Your Best B2B Customer Just Down the Road?
Stop chasing global leads. Your most valuable prospects might be in your own city. Here's how to find and engage them using HubSpot.
ReadYour HubSpot Reports Are Lying To You. Here's How To Fix Them.
Can you prove your marketing ROI? If your HubSpot data is messy, the answer is no. Here’s how to build reports your CEO will actually trust.
ReadStop 'Vibe Coding' and Fix Your HubSpot Data First
Tempted to use AI to build custom sales tools? It's a trap. Creating data silos is the opposite of what your growing business needs from HubSpot.
ReadXero's AI Plan Is a Warning For Your HubSpot Data
Xero's new AI integrations are a sign of things to come. For founders, it's a prompt to ask who owns your data when you connect HubSpot to third-party tools.
ReadThe Biggest AI Risk? Your Messy HubSpot Data
Don't rush to use HubSpot's new AI tools. As a founder, your biggest risk isn't being left behind; it's feeding AI bad data and getting faster, confidently wrong answers.
ReadWhat do you wish HubSpot could do?
Tell us about the time-consuming task, disconnected system or idea you haven’t quite worked out yet.