Useful thinking for making HubSpot work harder
Why Shadow AI is the greatest threat to your B2B revenue infrastructure
Shadow AI occurs when employees use individual AI subscriptions and unapproved tools outside of the official company tech stack to process proprietary data. While these tools often promise immediate…
ReadWhy Commodity AI Content Is a Revenue Risk for B2B Scaleups
Answer Engine Optimisation (AEO) requires brands to provide original, proprietary insights that add new information to the web, rather than merely rephrasing existing consensus. To be recommended by…
ReadWhy Generic AI Content is a Strategy for Invisibility
I have spent the last week reviewing how answer engines like Perplexity and SearchGPT interact with B2B content, and one thing is clear: if you are using AI to simply summarise what already exists, y…
ReadWhy your marketing AI keeps starting from scratch
Your team spends more time briefing and correcting AI than it saves. The problem isn't the AI. It's context.
ReadIs HubSpot still too expensive for a small business? The 2026 answer
Most founders decided HubSpot wasn't for them years ago. Here's what it actually costs a small team to get started today.
ReadHubSpot's New Pricing Model Makes Professional Onboarding More Important Than Ever
HubSpot's October 2026 pricing changes how businesses buy CRM software. Here's why professional onboarding, adoption and usage optimisation now matter more.
ReadYour Business Grew. Did Your HubSpot Grow With It?
Official definitions of a 'small business' are changing. For a founder, this is a prompt to ask: is the HubSpot that got us here ready for where we go next?
ReadIs Your Best B2B Customer Just Down the Road?
Stop chasing global leads. Your most valuable prospects might be in your own city. Here's how to find and engage them using HubSpot.
ReadYour HubSpot Reports Are Lying To You. Here's How To Fix Them.
Can you prove your marketing ROI? If your HubSpot data is messy, the answer is no. Here’s how to build reports your CEO will actually trust.
ReadStop 'Vibe Coding' and Fix Your HubSpot Data First
Tempted to use AI to build custom sales tools? It's a trap. Creating data silos is the opposite of what your growing business needs from HubSpot.
ReadXero's AI Plan Is a Warning For Your HubSpot Data
Xero's new AI integrations are a sign of things to come. For founders, it's a prompt to ask who owns your data when you connect HubSpot to third-party tools.
ReadThe Biggest AI Risk? Your Messy HubSpot Data
Don't rush to use HubSpot's new AI tools. As a founder, your biggest risk isn't being left behind; it's feeding AI bad data and getting faster, confidently wrong answers.
ReadHubSpot reverses its data enrichment and AI terms update. What it means for your portal
HubSpot has confirmed it won't proceed with the 1 July 2026 terms changes on data enrichment, contact discovery and AI. Customer CRM data stays under customer control, and any future enrichment features will be opt-in. Here's what I'd do with the breathing room.
ReadThe first rung of the career ladder is being automated away. SMEs should be careful what they wish for.
A new GMAC survey shows 1 in 3 employers are replacing entry-level roles with AI. For SMEs, automating junior work without redesigning how people learn risks destroying the talent pipeline.
ReadThat Google Warning: Are Your HubSpot Permissions a Ticking Time Bomb?
A recent Google warning highlights a major risk for SMEs. Your HubSpot permissions could be leaving the door wide open for data theft. Here's how to fix it.
ReadNew Founders Are Tech-Smart, But Is Their HubSpot a Mess?
A new wave of technical founders are brilliant, but often neglect their sales process. Here's why getting your HubSpot right is your biggest advantage.
ReadYour Marketing Engine is Worthless If It's Illegible
Most founders build a marketing function that only they understand. This makes the business un-scalable, un-investable, and ultimately, unsellable.
ReadShadow AI: The Hidden Revenue Risk Inside Your Business
Your team is already using AI. Most of it sits outside the official stack, the CRM and the governance model. Here is why Shadow AI is a RevOps issue, not an IT issue, and how to turn it into an operating advantage.
ReadStop Building Services Nobody Buys: What SMEs Can Learn From Retail
On-demand manufacturing isn't just for t-shirts. For founders, it's a model for running a leaner sales and marketing operation with less waste.
ReadYour HubSpot Needs an iOS Update, Not a Grand Redesign
Obsessing over a big HubSpot overhaul is killing your momentum. Here’s why small, regular updates create more value for your business.
ReadSuccession Planning Isn't For Retirement, It's For This Quarter
A star employee leaving can cripple your pipeline. Here's how to use HubSpot to make your business resilient, not reliant on individuals.
ReadYour Cash Buffer Isn't in Xero, It's in Your HubSpot Pipeline
A business's 'cash buffer days' are critical for survival. For growing businesses on HubSpot, that buffer isn't just an accounting metric; it's your sales pipeline.
ReadForget the Big Ads: Here's What Matters for Your HubSpot ROI
Big brands are spending millions on ads. For growing businesses, the real lesson isn't the ad, but how you measure its impact in HubSpot.
ReadForget Google's AI Hype. Do This In HubSpot Instead.
Feeling overwhelmed by AI news from Google and Microsoft? Here's the plain-English take for founders on what to focus on inside HubSpot right now.
ReadSelling Your Business? Your HubSpot Data Is Your Valuation
AI tools for M&A are emerging, but your company's valuation depends on the data you have today. Here's how to use HubSpot to prepare your business for a sale.
ReadWhy alignment fails before HubSpot does
Most HubSpot portals are healthy on paper. The revenue problem is upstream: Sales, Marketing and Service running to different plans. Here's how to fix it.
ReadThe audit that starts every engagement
Project36 starts every engagement with a technical audit of HubSpot, data, reporting, workflows, adoption and governance. Here is what we look at, and why.
ReadGovernance without the theatre
A light governance model that keeps HubSpot clean without slowing anyone down. Naming, permissions, change control and documentation that actually work.
ReadThe CORE™ model, explained
The CORE™ model explained: one primary outcome, three strategic priorities and five measurable indicators that connect company ambition to measurable execution.
ReadReporting your board will read
What to strip out, what to keep, and how to build HubSpot reporting the board and leadership actually trust. Structured for revenue operations.
ReadService is a revenue function
Why Service / Customer Success sits alongside Sales and Marketing in the CORE™ model, at the same weight. Retention and expansion are revenue too.
ReadBuilding a Pipeline Your Board Can Trust
Move from gut-feel forecasting to data-driven pipeline management in HubSpot. A practical guide for Sales Directors.
ReadFrom Spreadsheet Forecasting to Real Pipeline Data
Replace spreadsheet forecasts with trusted HubSpot pipeline data. Practical steps for Sales Directors making the transition.
ReadWhy Your Sales Team Won't Use the CRM
The real reasons reps avoid HubSpot and what to do about it. Practical guide for Sales Directors driving CRM adoption.
ReadAutomating the RevOps Bottleneck
Where manual processes slow RevOps down and how to automate them in HubSpot. Practical automation guide for RevOps leaders.
ReadData Quality Frameworks That Actually Work
Practical data quality frameworks for maintaining CRM data at scale. Stop fixing data once and start governing it properly.
ReadWhat do you wish HubSpot could do?
Tell us about the time-consuming task, disconnected system or idea you haven’t quite worked out yet.