Case studiesSelected engagements · NDA on request

Evidence, in the businesses we work with

Selected engagements from Project36. Longer write-ups - including numbers, before-and-after portal state and the internal governance model - are available on request under NDA.

Start with a Drift Diagnostic Explore the model

In this issue

Modulr Finance
London Diamonds
Mindflick
Artisan

Selected engagementsFour of many · Detail on request

The work behind the position.

Every case below started with an audit and ended with a system the client's team could run without us in the room. The shape of the work changes; the method doesn’t.

Financial Services · 85 employees

Modulr Finance

RevOps subscription · HubSpot + Salesforce

A seven-year RevOps partnership unifying HubSpot, Salesforce and website operations. Fragmented marketing and sales infrastructure was creating inconsistent data flow, automation and reporting across the funnel.

Inside the work

→Full ownership of the HubSpot ecosystem, CMS and workflows
→Salesforce and HubSpot integration architected and maintained
→Ongoing portal audits for data integrity and scalability
→Salesforce migrations delivered without disrupting lead flow

Outcome

A single source of truth across sales and marketing, and a scalable RevOps foundation that has supported Modulr's exponential growth.

Read the full write-up

eCommerce · Luxury · 32 employees

London Diamonds

HubSpot lifecycle · Automation · Support

A luxury retail brand losing high-intent revenue between the website, marketing and customer support. Abandoned carts went un-nurtured and lifecycle marketing was thin.

Inside the work

→End-to-end HubSpot ticketing for customer support
→Real-time abandoned cart nurture sequences
→Behaviour-based lifecycle and re-engagement campaigns
→Attribution linking marketing activity to revenue

Outcome

£27k, £54k additional monthly revenue from abandoned cart flows, plus a further £12k, £18k per nurture campaign, and an integrated support and marketing motion.

Read the full write-up

Professional Training & Coaching · 210 employees

Mindflick

HubSpot CMS · MVP-first website

A high-quality website design existed but wasn’t live, with a tight deadline and no tolerance for delay. The business needed to capture demand and validate messaging fast.

Inside the work

→MVP HubSpot CMS build prioritising core pages and conversion paths
→Phase 1 launch to unblock demand capture immediately
→Phase 2 rollout of full design system and deeper content
→Performance-critical components engineered up front

Outcome

On-time launch against a tight deadline and a phased delivery model that traded speed against long-term quality without compromise.

Read the full write-up

SaaS · 55 employees

Artisan

AI-led adoption · HubSpot lifecycle

Low product adoption during the initial period of investment was driving users toward the 3-month break clause. Onboarding and ongoing education were not surfacing value fast enough.

Inside the work

→AI-led adoption strategy built inside HubSpot
→Behaviour-driven nurture and drip campaigns across the lifecycle
→Contextual feature education triggered by user activity
→Onboarding aligned to intent signals and usage

Outcome

65% reduction in 3-month break clause activations, 2.3× increase in feature adoption and 50% improvement in POI success rate.

Read the full write-up

A note on confidentialityDetail available under NDA

The most useful evidence sits behind an NDA.

Most of the businesses we work with would rather not have their commercial model, CRM state or reporting choices sit on a public case study page - and we agree.

For the engagements above, and others we can’t name here, we can walk you through the specifics under NDA - including the before-and-after portal state, the governance model, and the numbers behind the outcome.

The best way in is a short conversation. Start with a Drift Diagnostic and tell us which sector, stack or problem you want to see evidence for.

Start with a Drift Diagnostic

What do you wish HubSpot could do?

Tell us about the time-consuming task, disconnected system or idea you haven’t quite worked out yet.

Let’s talk HubSpot Call us: 01905 958 912