The CxO Show
POOR SALES & MARKETING ALIGNMENT
S1 E1: The impact of poor sales & marketing alignment on lead conversion.
Hear from Chris Howard, Marketing Director at LACE Partners and Joe Birkedale, CEO of Project36 as they discuss the impact of poor sales and marketing alignment on lead conversion.
What is ABM?
ABM & HOW YOU IMPLEMENT IT
A 20-minute shallow dive into ABM & How to implement ABM in your organisation.
What is ABM Understanding the true ABM sales Funnel
The 6 Stages of ABM Delivery
5 Pro-tips Implement ABM like a Pro
VIDEO & WEBINAR PARTNERS: TWENTYTHREE.NET
A 3-minute look at the TwentyThree video marketing platform
Video marketing platform overview
Email & Social integration
Data & Analytics
The 365 of ABM
THE 3-6-5 OF ACCOUNT BASED MARKETING
A quick dive into ensuring Account Based Marketing will work for your organisation
Identify the 3 types of ABM
Learn the 6 stages of ABM delivery
Discover 5 pro-tips used in successful ABM campaigns
INBOUND, OUTBOUND & ABM, UNIFIED.
Inbound, Outbound & ABM combined.
Data The role of AI & Data enrichment in ABM
Strategy Build the model for your pilot campaign
Scale Learn how to scale up across all territories & market verticals
Don’t invite the dead guy
DATA & WHY IT’S EVERYONE’S RESPONSIBILITY
A 10-minute look at data & it’s critical importance to your organisation.
Don’t invite the dead Guy
Data management is your job too
Why good data management brings you clients
DISCOVER THE TWENTYTHREE WEBINAR PLATFORM
Video & Webinars are a must-do aspect of your marketing playbook.
Webinars with unlimited delegates, no downloads or software to install and multiple presenters
Live video Broadcast events, live, anywhere in the world
Host your videos and on-demand webinars in a single platform