The CxO Show

POOR SALES & MARKETING ALIGNMENT

S1 E1: The impact of poor sales & marketing alignment on lead conversion.

Hear from Chris Howard, Marketing Director at LACE Partners and Joe Birkedale, CEO of Project36 as they discuss the impact of poor sales and marketing alignment on lead conversion.

What is ABM?

ABM & HOW YOU IMPLEMENT IT

A 20-minute shallow dive into ABM & How to implement ABM in your organisation.

  • What is ABM Understanding the true ABM sales Funnel

  • The 6 Stages of ABM Delivery

  • 5 Pro-tips Implement ABM like a Pro

Spotlight: Video

VIDEO & WEBINAR PARTNERS: TWENTYTHREE.NET

A 3-minute look at the TwentyThree video marketing platform

  • Video marketing platform overview

  • Email & Social integration

  • Data & Analytics

The 365 of ABM

THE 3-6-5 OF ACCOUNT BASED MARKETING

A quick dive into ensuring Account Based Marketing will work for your organisation

  • Identify the 3 types of ABM

  • Learn the 6 stages of ABM delivery

  • Discover 5 pro-tips used in successful ABM campaigns

Engage
ABM

INBOUND, OUTBOUND & ABM, UNIFIED.

Inbound, Outbound & ABM combined.

  • Data The role of AI & Data enrichment in ABM

  • Strategy Build the model for your pilot campaign

  • Scale Learn how to scale up across all territories & market verticals

Don’t invite the dead guy

DATA & WHY IT’S EVERYONE’S RESPONSIBILITY

A 10-minute look at data & it’s critical importance to your organisation.

  • Don’t invite the dead Guy

  • Data management is your job too

  • Why good data management brings you clients

Spotlight: Webinars

DISCOVER THE TWENTYTHREE WEBINAR PLATFORM

Video & Webinars are a must-do aspect of your marketing playbook.

  • Webinars with unlimited delegates, no downloads or software to install and multiple presenters

  • Live video Broadcast events, live, anywhere in the world

  • Host your videos and on-demand webinars in a single platform