The CxO Show
Podcast & Webinar Series for the sales & marketing C-suite
Designed for you
B2B sales and marketing is a tough gig. Clients are transient, difficult to penetrate and hard to please. Retention is tougher still. Yet the world of B2B sales and marketing has given rise to some of the most creative, tenacious campaigns ever created. The CxO show is dedicated to those brave souls that practice their craft in businesses toughest crowd.
Designed for you; C-suite sales and marketing professionals, the CxO show is for those that are seeking to address pain-points in their working life. Each episode identifies a new pain in the life of a B2B sales or marketing leaders life and guest speakers debate the pain, and the steps you can take to resolve it; as well as providing some helpful resources that are designed to enliven and empower your future sales and marketing campaigns along the way.
For each episode, we are joined by a senior, guest speaker.
Episodes and their primary discussion point;
Episode 1: Pain: CRM data that nobody trusts. Eliminate data-decay and accelerate lead generation and revenue growth.
Episode 2: Pain: Poor Sales & Marketing Alignment. The critical importance of sales and marketing alignment on lead conversion.
Episode 3: Pain: Inbound lead flow is delivering a high volume of low value opportunities. How flipping the funnel can help you identify higher value opportunities.
Episode 4: Pain: Marketing projects won’t scale up. Moving past the pilot campaign, to give a standardised sales and marketing playbook that can scale.