STEP 2 OF THE MARKETING FLYWHEEL BY PROJECT36 – BPAR™
Position – We Research and identify your ideal customer and the Decision Making Unit (DMU) within it.
Positioning refers to the place that your brand occupies in the mind of your target customer and how it is distinguished from the products and services of your competitors.
We will work with you to establish who the key decision makers are (The Decision-Making Unit, or ‘DMU’) for any given market. Once this is done we will help you identify the key pains that each DMU faces and match these to the solutions your product or service solves.
Ultimately, we identify the key positioning activity that will allow for your business to communicate these solutions.
- DMU Identification
- Content Strategy
- Point(s) of differentiation
- Sales Process
- Sales Funnel and CRM
- Key Messages
- KPI Identification & Tracking
- BI Dashboards & Reporting
- Marketing Channel Identification