This package is designed for the marketer who needs guidance on how to efficiently create and grow a conversion-focused pillar content resource page in support of one of your products or services.
During this engagement, you’ll work with a Project36 Content Strategist to ensure you’re thinking about and using content pillars to effectively inform your content and marketing strategy.
You’ll build on that knowledge by reviewing the buyer’s journey, then reviewing your existing premium content offers and mapping them to the appropriate pillar page.
Finally, you’ll identify clear opportunities for new content offer development, filling in any obvious “gaps”, and leaving you with a robust pillar page.
- An assigned Project36 Content Strategist and Inbound expert
- Four one-hour consulting sessions
- Review of pillar content strategy
- Content cluster brainstorm
- Pillar page creation and refinement assistance