During this engagement, you’ll work with a Project36 Inbound Marketing expert to ensure you fully understand the best practices associated with the key elements of a lead conversion path: calls-to-action, landing pages, forms, thank-you pages and follow-up emails.
You’ll also become more familiar with related concepts such as progressive profiling and the buyer’s journey.
A high-performing set of landing pages that translate to more, qualified leads for you each month, and more information about those leads so that you can more accurately segment and nurture them into customers.
- An assigned Project36 Inbound expert
- Four one-hour consulting sessions
- Review of lead conversion path best practices
- Guidance on how to optimise your current conversion paths to follow inbound best practices