This package is designed for the marketer who needs guidance with persona creation or refinement, and recommendations about how to approach their content strategy so it’s clear which premium content offers to create, and with what priority, in order to convert and close more, qualified leads.
During this engagement, you’ll work with a Project36 Content strategist to ensure you’re thinking about and using personas to effectively inform your content and marketing strategy.
Once they’re solidified, you’ll build on that knowledge by reviewing the buyer’s journey, then reviewing your existing premium content offers and mapping them to the appropriate stage.
Finally, you’ll identify clear opportunities for new content offer development, filling in any obvious “gaps”, and leaving you with a robust marketing offer library.
- An assigned Project36 Content Strategist and Inbound expert
- Four one-hour consulting sessions
- Personas creation and refinement assistance
- Review of the buyer’s journey
- Content inventory review
- Guidance on content offer strategy