‘Meet the Member’ is a chance to get closer to some of the members that make up the deep talent pool at Project36. In this post we’re talking to Sam Taylor; Social and Paid Search Director at Project36.
Hello, I’m Sam Taylor; Social & Paid Search Director at Project36.
I joined the Project36 team in January 2019 and I’m continually impressed with the sheer standard of work, and the results, that the team have been producing; it’s great working with some of the best minds in the industry.
In a world where the dynamics of delivering digital projects are constantly moving, Project36 is one of the only businesses I know that is delivering, consistently – regardless of industry or geography.
In conjunction with the Account-Based Marketing and Inbound Marketing programs we run for our clients, I’m responsible for the design and implementation of the paid advertising strategies across Social and Search (Social, PPC and SEM); finding the right tactics to get the client in front of their target consumer. I then use that data to further refine the audience targeting and optimise the campaigns, something most agencies fail to do, ensuring that we’re generating the best return on investment possible for our clients.
For the last 10 years, I’ve been working closely with (and am certified by); Google, Bing, Facebook, LinkedIn and other advertising platforms. In doing so I often also guide and advise clients on utilising the latest features and technologies that these platforms have to offer, adding considerable value wherever possible.
The clients I work with at Project36 are incredible and geographically diverse – it’s great being part of the team and I’m excited about what the future will bring.