Marketing Automation serves to manage the often tedious, time-intensive and low-value tasks required to market to prospects at scale.
We use, and champion HubSpot’s inbound marketing software to knit together every aspect of your (and our own!) inbound marketing strategy.
We’re Powered by HubSpot, too.
At first, we were simply HubSpot customers; then we quickly saw the benefits HubSpot brought to our own business. Today we are an official HubSpot Solutions Partner serving clients with HubSpot all over the world.
A total platform
HubSpot is a SaaS platform ecosystem that consists of individual ‘hubs’.
- HubSpot CRM Hub (This is always 100% Free)
- HubSpot Sales Hub (Starter, Pro & Enterprise)
- HubSpot Marketing Hub (Starter, Pro & Enterprise)
- HubSpot Service Hub (Starter, Pro & Enterprise)
The most recent ‘Hub’ being HubSpot CMS hub, for website development, withing the HubSpot platform.
- HubSpot CMS (Starter, Pro & Enterprise)
Each hub then has three pricing tiers, with increased functionality in each. The tiers are ‘Starter’, ‘Professional’ and ‘Enterprise’.
Each hub can work in isolation or can be added together. You can also combine different tiers of hubs, meaning you can upgrade as and when your business needs evolve so you’ll never be overstretched, or under-served.
Our proven and certified expertise on the HubSpot platform makes a tangible difference to the inbound results we generate.
Just because somebody fills in a form on your website, doesn’t mean they are ready to talk to sales. Lead nurturing lets you respond to your leads at the right time and with the right information.
Automated lead scoring, event-driven workflows and automated follow-up help nurture leads to a higher level of prospect – the output of this is a Marketing Qualified Lead or ‘MQL’. This is the point you’d pass the opportunity to sales – who will, of course, have a single view of the prospects interaction with your brand to date.
Measurement & reporting
HubSpot puts all your marketing performance data in one place. Across web, email, and social, every metric is visible, every tactic measurable. Project36 will help establish your reporting dashboards that are insightful, actionable and easy to use. Together we can discuss the cause of every success and trace the journey of every lead.
And if you need to take your reporting to the next level for board and investor level reporting, then as Project36 is a Databox Premier Partner, you’ll be in a safe pair of hands.
Our approach to marketing automation
Marketing automation powers every element of content marketing and lead generation, meaning we are able to scale results and drive your growth.
We build out and support your use of HubSpot’s marketing automation platform; so that you can enjoy the compound results that inbound can deliver.
Project36 is a Global B2B Marketing Agency – You can reach us quickly, 24 hours a day. Simply complete the form below or call +44 (0) 121 517 03 06