If the content does not match their needs, then the visit is wasted. Worse of all, it may not attract them in the first place.
B2B Businesses should not underestimate the power of content. Your buyers are performing more and more of their research and decision-making online. Attracting these buyers, convincing them of your offer and c0nverting their visit to a lead is the foundation of inbound success.
Our strategy process identifies your buyer personas, their pains and the objectives they need to hit. This then drives your keyword strategy and overall content plan. We can then create the content, in the right format, that delivers steadily increasing website traffic and leads.
Consistency and frequency are one of the biggest content creation challenges all businesses face. Sure, you’ll likely have product and services experts, but can they commit and produce the volume and format of content your inbound marketing requires, month in, month out?
We remove this challenge, creating regular high-quality content for your brand. Our team produces blog posts, pillar pages, infographics, ebooks, and case studies, illustrations, animations and videos – perfect conversion assets to attract new prospects and get them to convert to marketing leads.
Search engine optimisation
We optimise every blog post, web page and content asset, to align with your keyword strategy, ensuring that your brand ranks for attractive, relevant keywords that can drive visitors to your site.
Social content promotion
We promote your content across multiple channels to ensure it is found and seen. We use social to hit your existing subscribers and leverage your growing social audience to share and distribute new content.
We call this ‘sweating the asset’: Making it work in lots of different, but complementary formats. It gives more exposure and improves asset ROI.
Our approach to content marketing
Content marketing is fundamental to our inbound marketing services. Talk to us to delve a little deeper.
Project36 is a Global B2B Marketing Agency – You can reach us quickly, 24 hours a day. Simply complete the form below or call +44 (0) 121 517 03 06