‘Engage ABM’ for Altair Knowledge Works across EMEA.
With a hybrid blend of Inbound, Outbound and Account Based Marketing (ABM), across EMEA. Project36 have delivered a scalable, standardised marketing process of delivering net new business, globally, via the ‘Office of Finance’ campaign for Altair Knowledge Works.
At a base level, the campaign has utilised Inbound & Outbound Marketing to deliver an awareness campaign to over 10,000 potential users, in a completely new market for the Altair ‘Knowledge Works’ product.
At an enterprise level, the campaign has utilised Account Based Marketing to facilitate high value meetings from a Target Account list of 24 companies with a DMU (The ‘Decision Making Unit’ – DMU) of 73 key people from those 24 target Accounts.
Driven by Data
Project36 delivered all strategy, setup, program management, reporting and campaign adjustment. Original content and design templates were supplied by Altair, repurposing of content was managed by Project36 and the existing HubSpot Professional account was utilised. GDPR compliant Data was provided by Project36.
Altair now possesses a standardised marketing process – A playbook for the campaign model has been delivered and rollout in other territories/sectors/verticals can now commence.
Video explaining the Engage ABM concept (previously called ‘Future Purpose’).
A selection of results, metrics and statistics as delivered by the campaign:
A selection of results, metrics and statistics as delivered during the promotion of the campaign:
A selection of results, metrics and statistics as delivered by the webinar series: