Is it safe to use AI tools with HubSpot?

It can be, but you must be extremely careful. Start by using HubSpot's own built-in AI features, as these are covered by your existing data agreement. For any third-party apps, you must thoroughly vet their privacy policies and terms of service. Specifically, look for confirmation that they will not use your data to train their AI models. Never assume your data is safe by default.

What's the biggest mistake businesses make with HubSpot and AI?

The biggest mistake is rushing to connect third-party AI apps without reading the terms of service. In the race for a quick productivity win, founders and managers often grant broad data access without understanding the consequences. This can lead to sensitive customer information, deal data, and private conversations being used to train external AI models, a mistake that is irreversible.

How do I check which apps have access to my HubSpot data?

You can see and manage all connected applications directly within your HubSpot portal. First, click the 'Settings' gear icon in the top navigation bar. Then, in the left-hand sidebar, navigate to 'Integrations' and click on 'Connected Apps'. This screen provides a complete list of every application with access to your HubSpot data and allows you to review permissions or disconnect them entirely.

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