What's the most common mistake people make with HubSpot reporting?

The most common mistake is building complex reports on top of messy, unreliable data. Teams get frustrated when the reports show garbage, but the root cause is a lack of basic data hygiene and processes. You must fix the data input (e.g., standardising lead sources) before you can trust the output.

How long does it take to get trustworthy reports from HubSpot?

It's a process, not a one-off project. You can see meaningful improvements in a single quarter by focusing on one key area, like deal pipeline or campaign attribution. Getting to a place where all your reporting is trusted might take six months of consistent effort, but the first valuable, believable report can be built in a few weeks.

Do I need to be a data analyst to build good reports in HubSpot?

No. For the core reports a growing business needs (like pipeline by source or sales cycle length), you don't need to be a data analyst. It's more important to have a clear understanding of your business process and the discipline to ensure your team enters data correctly. The HubSpot report builder is powerful enough for most needs without requiring technical skills.

Your HubSpot Reports Are Lying To You. Here's How To Fix Them.