What's the biggest mistake growing businesses make with campaign tracking?

The most common error is not using HubSpot's Campaign tool for everything. Teams often track big product launches but forget about their 'always-on' activities like newsletters or social media. This creates huge gaps in the data, making it impossible to see the full customer journey and accurately measure ROI.

Is 'last touch' attribution really that bad?

It's not bad, it's just dangerously incomplete. Last touch gives 100% of the credit to the final action a customer took before converting. This ignores all the marketing efforts that introduced them to your brand and nurtured them along the way. Using it exclusively leads to undervaluing top-of-funnel marketing and making poor budget decisions.

I'm a founder, not a data analyst. Isn't this too complicated?

Not at all. The goal isn't to build perfect, academic attribution models. The goal is to get 80% of the insight for 20% of the effort using HubSpot’s built-in tools. A simple multi-touch report you actually use is infinitely better than a perfect system that's too complex to manage. Start simple and build from there.

Forget the Big Ads: Here's What Matters for Your HubSpot ROI