Useful thinking for making HubSpot work harder
Why your marketing AI keeps starting from scratch
Your team spends more time briefing and correcting AI than it saves. The problem isn't the AI. It's context.
ReadIs HubSpot still too expensive for a small business? The 2026 answer
Most founders decided HubSpot wasn't for them years ago. Here's what it actually costs a small team to get started today.
ReadHubSpot's New Pricing Model Makes Professional Onboarding More Important Than Ever
HubSpot's October 2026 pricing changes how businesses buy CRM software. Here's why professional onboarding, adoption and usage optimisation now matter more.
ReadYour Business Grew. Did Your HubSpot Grow With It?
Official definitions of a 'small business' are changing. For a founder, this is a prompt to ask: is the HubSpot that got us here ready for where we go next?
ReadIs Your Best B2B Customer Just Down the Road?
Stop chasing global leads. Your most valuable prospects might be in your own city. Here's how to find and engage them using HubSpot.
ReadYour HubSpot Reports Are Lying To You. Here's How To Fix Them.
Can you prove your marketing ROI? If your HubSpot data is messy, the answer is no. Here’s how to build reports your CEO will actually trust.
ReadStop 'Vibe Coding' and Fix Your HubSpot Data First
Tempted to use AI to build custom sales tools? It's a trap. Creating data silos is the opposite of what your growing business needs from HubSpot.
ReadXero's AI Plan Is a Warning For Your HubSpot Data
Xero's new AI integrations are a sign of things to come. For founders, it's a prompt to ask who owns your data when you connect HubSpot to third-party tools.
ReadThe Biggest AI Risk? Your Messy HubSpot Data
Don't rush to use HubSpot's new AI tools. As a founder, your biggest risk isn't being left behind; it's feeding AI bad data and getting faster, confidently wrong answers.
ReadHubSpot reverses its data enrichment and AI terms update. What it means for your portal
HubSpot has confirmed it won't proceed with the 1 July 2026 terms changes on data enrichment, contact discovery and AI. Customer CRM data stays under customer control, and any future enrichment features will be opt-in. Here's what I'd do with the breathing room.
ReadThe first rung of the career ladder is being automated away. SMEs should be careful what they wish for.
A new GMAC survey shows 1 in 3 employers are replacing entry-level roles with AI. For SMEs, automating junior work without redesigning how people learn risks destroying the talent pipeline.
ReadThat Google Warning: Are Your HubSpot Permissions a Ticking Time Bomb?
A recent Google warning highlights a major risk for SMEs. Your HubSpot permissions could be leaving the door wide open for data theft. Here's how to fix it.
ReadWhat do you wish HubSpot could do?
Tell us about the time-consuming task, disconnected system or idea you haven’t quite worked out yet.