Attract 2019-04-01T12:57:06+00:00

ATTRACT

STEP 3 OF THE MARKETING FLYWHEEL BY PROJECT36 – BPAR™

Attract – Having positioned your brand and service messages we now attract your target audience.

Inbound & Account Based Marketing

Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust. As technology shifts, inbound guides an approach to doing business in a human and helpful way. Inbound is a better way to market, a better way to sell, and a better way to serve your customers. Because when good-for-the-customer means good-for-the-business, your company can grow better over the long term.

The HubSpot Flywheel

Inbound Methodology

The inbound methodology is composed of three stages: attract, engage, and delight. Inbound businesses use the methodology to build trust, credibility, and momentum. It’s about adding value at every stage in your customer’s journey with you.

Account Based Marketing (ABM)

Account Based Marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organisation considers and communicates with individual prospect or customer accounts as markets of one.

Project36, as an Account Based Marketing specialist agency, will help you at each of the 6 phases of ABM:

  1. Identify your target
  2. Research your accounts
  3. Create your content
  4. Choose your channels
  5. Run your campaign
  6. Measure your results

Whilst ABM can be run in isolation. ABM and Inbound are highly complementary services. Inbound brings you new prospects and helps you identify target accounts. These target Accounts can then feed into your ABM strategy.

Services

  • HubSpot (See: HubSpot Support Services)
  • Marketing Automation
  • Inbound Marketing
  • Account Based Marketing
  • Landing Pages
  • Automation Workflows
  • Content Strategy
  • Content Marketing
  • Copywriting
  • Email Marketing
  • Design
  • KPI and Reporting
  • Customer Service
  • CRM & Sales
  • Web Development

The Marketing Flywheel; Supercharged

OUR SERVICE PORTFOLIO IS CAREFULLY ALIGNED WITH THE MARKETING LIFECYCLE OF YOUR BUSINESS.
BUILD
POSITION
ATTRACT
RETAIN

Let’s Work Together

GET IN TOUCH, YOU’LL BE IN GOOD COMPANY

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