Problem: Marketing projects are pulled early

In the pursuit for operational excellence, it can be prudent to really scrutinise your processes. A simple, but effective way of doing this is with the 5Y Analysis technique. You can find out more about the 5Y technique here: 5Y Analysis Problem: Marketing projects are pulled early or not widely understood and valued by everyone in the organisation in order to get approval By repeatedly asking the question “Why” (five is a good