Problem: We can’t generate enough sales leads

In the pursuit for operational excellence, it can be prudent to really scrutinise your processes. A simple, but effective way of doing this is with the 5Y Analysis technique. You can find out more about the 5Y technique here: 5Y Analysis Problem: We can't generate enough sales leads By repeatedly asking the question “Why” (five is a good rule of thumb), you can peel away the layers of symptoms which can lead to