WHY you might want to implement Account Based Marketing (ABM)?

What is Account Based Marketing (ABM) - And WHY might you want to implement it? In a recent video we looked at What is Account Based Marketing (ABM) And HOW can you implement it. Here we're looking at the WHY: Why might you want to implement ABM for your company? The Problem: Inbound Marketing leads are not high value. Inbound marketing is designed to flow leads into your organisation; you take a content marketing strategy, matched to